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BILLBOARD
ADVERTISING

Redefining physical scale through the lens of precision data. We merge high-impact placements with real-time audience intelligence to drive massive brand recall.

Reach

2.4M+

Daily Impressions

Precision

85%

Target Accuracy

Recall

42%

Brand Retention

Growth

+18%

Quarterly ROI

Platinum Media London

Digital billboards allow advertisers to change messages throughout the course of a day. Digital billboard advertising capabilities include social media integration, countdowns, day/weekparting, live updates, conditional content (weather, temperature), Outdoor Connect / RSS WiFi / Touch-Screen, and more.

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Features

  • Flexible – Engage and develop a dialogue with consumers through unlimited creative executions, using a variety of digital outdoor signs.

  • Time-Sensitive – Digital enables instantaneous creative updates and the ability to respond in real-time to current events and market conditions.

  • Targeted – Impact specific geographic and demographic audiences close to the point of sale.

  • Efficient – Optimize ad spend and work synergistically with other media to enhance ROI.

Billboard

POSTER BILLBOARD ADVERTISING

Poster Advertising are excellent for reaching into neighbourhoods targeting particular demographic and socio-economic areas with multiple locations. 

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Poster advertising can be used to achieve greater reach into a market to concentrate your message in highly targeted areas. Their local nature makes them ideal for point-of-purchase, or to drive traffic to local retail locations.

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Features

  • Builds reach within a market quickly and cost effectively.

  • Ideal for localized targeting of demographic audiences and geographic areas.

  • Stimulates sales near point-of-purchase locations.

  • Highly effective for short term campaigns that require rapid consumer attention including product and service introductions or call to action messages.

  • Enhanced visual integrity through new single-sheet, eco-friendly materials.

OUTDOOR SPECIALISTS

Driving measurable impact for the world's most ambitious brands through data-driven outdoor intelligence.

"PML Digital's expertise in Large Format and Bus advertising provided the reach we needed for our national campaign. Their data-driven approach ensured our budget was used effectively across the UK."

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SARAH CHEN

CMO, GLOBAL TECH DYNAMICS

GLOBAL

READY TO DOMINATE THE SKYLINE?

Connect with our strategic advisors to build a data-backed physical advertising campaign that scales with your ambition.

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