PML Digital
Outdoor Advertising & Website Digital Development
020 8087 3129
STAIRS, LIFTS, & ESCALATOR PANELS (SLEP's)
SLEPs are a form of budget friendly train station advertising that allows for wide coverage with thousands of commuters.
They are placed in proximity to certain locations, such as entertainment brands featuring in West End stations or retail products being positioned across locations near key shopping districts.
Escalator posters, also known as escalator panels, are advertising displays found within the London Underground.
Positioned along lifts, stairways, and escalators in various tube stations, these posters serve as a prominent medium for advertisers to engage with commuters and travellers passing through the underground network.
They serve diverse marketing purposes, encompassing product promotions, event announcements, tourist destinations, public service messages, local offerings, film premieres, and transportation services.
Available in both traditional paper and digital formats, these posters effectively target a broad audience by reaching individuals entering and exiting the station, making them a potent platform for delivering advertisements to a sizable demographic.
On average, Escalator Posters can cost anywhere from £70 to £130 per poster +VAT, depending on the size and the station. You would also need to consider the cost of printing, production and installation of the adverts.
6 SHEET POSTERS
6 Sheet billboards can be located through the train station to the platform often in large stations like Kings Cross or London Victoria. They are available as a standalone static advert or as part of a scrolling loop.
6 sheets represent a prominent and impactful category of outdoor advertising, featuring large-format printed visuals displayed on dedicated structures strategically positioned in high-traffic locations. These advertising displays, known as "6 sheets," adhere to a standardized size of 1200 x 1800 mm.
Designed to captivate the attention of pedestrians and motorists, 6 sheets aim to leave a lasting impression, rendering them a favoured option for businesses seeking to promote their offerings.
6-sheets are strategically positioned in main concourses and ticketing areas, ensuring exposure to both regular commuters and casual passers-by.
CROSS TRACK ADVERTISING
Cross-Track 16 or 48 Sheet billboards in Tube advertising offer impactful creative space that ensures your advertisement captures the attention of passengers.
They are located across station platforms facing the commuters. These are usually static and costs a large amount as it is guaranteed to reach a large audience due to its large size and the higher the viewing rate the higher the cost.
Facing passengers as they await their Tube journey, Cross Track posters dominate the visual landscape, leaving a lasting impression on an attentive audience. This dominant advertising format ensures widespread reach, reaching communities nationwide.
With passengers typically waiting around 3 minutes for their trains, your campaign gains an increased opportunity to effectively convey information.
This format is particularly suitable for campaigns requiring intricate or extensive messaging, as viewers have ample time to engage with and absorb the creative content.