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1. Who are we?

We are PML Digital Ltd one of UK’s leading Outdoor Advertising & Web Development Agency working in close relationship with UK's leading media owners.

PML Digital Ltd is registered data controllers are listed at the bottom of this Privacy Policy. But for the purposes of how we use your personal information across our brands and platforms (e.g. our websites and apps) in the ways described in this Privacy Policy. This Privacy Policy explains how we collect and use information about you when you interact with our brands, apps and this website.

Our services sometimes link to services or adverts run by other companies, for example, when you click on an online advertisement on one of our websites. These take you away from a PML Digital Ltd website or brand app, and these companies have their own privacy and cookie policies. We have no control over the content or privacy practices of those other platforms and the information you give them will follow their policies and rules and not ours. We advise you to check their privacy policies before providing your information to them.

2. What personal information do we collect from you?

The information we may collect about you will vary depending on how you interact and engage with us. It may include the following:

a. General identification and contact information

We may collect and process your name, address, phone number, email address, IP address (a code given to devices connected to a computer network that uses the internet), username, password, age, gender and date of birth when you share them with us, for example, when you:
• visit our websites;
• enter a competition; or
• sign up for a VIP account.


We will combine the information we collect about you so that we can tailor our communications with you such as emails or texts and bring you age appropriate content we think you might enjoy. We’ll also serve you adverts we think you would find relevant as long as you have given us your consent to do so. 

b. Financial information

We may collect your name, bank account and sort code, for example, to transfer a cash prize to you if you have won one of our competitions.

c. Device information

We may collect some technical information from devices (e.g. computer, mobile, TV, tablet, speaker or other voice-enabled devices) and web browsers. This might include your full IP address and Device ID attached to your device. This lets us to serve you personalised adverts, recommend content we think you’ll love, understand how many times you have visited our websites and when you have used our services. We will not collect your Device ID and will anonymise your IP address if you have not consented to the use of them through our Privacy Manager.

d. Usage Information

We may collect information about how you have used our services or programmes, such as the types of articles you’ve read and the stations, shows and podcasts you’ve listened to.

e. Information if you communicate with any of our stations or website

If you call, text, email or communicate with us in some other way, we may collect your name, location and a brief summary of your contribution or opinion. We might then broadcast your contribution or opinion on one of our radio stations along with your first name and general location, unless it is given to us without this information.

We might also use your phone number to call you and invite you for further discussion about a topic on one of our shows. If you call in to talk on our radio stations, we might post a part of the discussion on our social media accounts such as Twitter, Facebook or Instagram. Please note, some of this information may include sensitive information (e.g. political opinion, trade union) when you provide that information to us as set out in section h. below.

f. Information on your activities outside Platinum M3dia London services when you comment on Platinum M3dia London.

To monitor and understand what people are saying about Platinum M3dia London and our brands on social media, we collect information from comments or other information you may have made publicly available about us e.g. comments made on social media platforms. If you use your social media account to directly engage with us (such as tagging one of our social handles in a public post or sending us a direct message), we may also use your social handle to reply to or engage with you, and to track interactions we have had with our listeners on social media.

g. Sensitive information

We will only collect sensitive personal information (also known as ‘special category personal data’) from you if you provide us with it. Sensitive personal information includes information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, sex life or sexual orientation.

For example, you may share your political opinions in a discussion on one of our shows or submit other sensitive personal information if you choose to participate in our surveys. Please do not submit such sensitive information if you do not wish for us to process it. We will only collect sensitive personal information (also known as ‘special category personal data’) from you if you provide us with it. Sensitive personal information includes information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, sex life or sexual orientation.

3. What information do we collect about you from other sources?

We may obtain additional information about you from trusted third parties and public sources:

a. to assist us in our marketing, including Online Behavioural Advertising (also known as “personalised advertising”), and to ensure that you receive adverts and other information that is relevant to you. For example, you may have entered a competition or completed a survey/questionnaire on a third-party website and agreed that this data may be shared with other parties, including Platinum M3dia London.

Alternatively, you may have consented to a third-party placing cookies on your device and sharing this information with Platinum M3dia London. We only work with reputable third-party providers and take steps to ensure our providers respect your privacy rights.

Information provided to us in this way may include details about your demographics, interests, and other classifications such as gender, age bracket, social grade or hobbies according to your browsing interests. We then use this information to place you in particular groups or segments with other users with similar information (a process known as ‘profiling’ or ‘segmenting’) and may combine this information with other information we hold about you (such as general information, device information and usage Information described in section 2 above) or information we have collected when you signed up as a VIP, so that we can deliver advertising that is relevant based on your interests.

b. If you log in via Facebook or Twitter and other social media platforms, you will be giving the social media platform permission to share some of your details with us depending on your privacy settings on their site. For example, if your Facebook privacy settings are set to allow it, Facebook will provide us with your public profile which includes your name, email address and profile picture.

4. Who do we share your personal information with?

a. Partners

If you sign up for one of our services which we offer with a third-party partner,  you will be providing your information directly to our third-party partner. We advise that you check their privacy policy or statement to understand how they use your information before you share any information. Their privacy policy or statement should also explain whether they may share certain information with us. If they do, we will only use that information for the reasons set out in this policy.

b. Sponsors

If you enter a competition we may, if you have agreed, disclose your information to the competition sponsors. If you are a prize winner, we will give your information to the sponsors and share your information with the parties who assist us in providing prizes to the winners.

We may carry out research or analysis, which contains your personal information, via our websites, and share aggregated responses to questions with our partner organisations.

c. Our service providers

We may share your personal information with our external third-party service providers. These include accountants, auditors, lawyers, other professional advisors, IT systems, support and hosting service providers, printing, market research and analysis service providers, website analytics, technical engineers, data storage, cloud providers, outsourced service providers and other similar third-party vendors that assist us in carrying out business activities.

d. Government authorities and related third parties

We may need to share your personal information with Government bodies, law enforcement agencies or other regulatory bodies we are required to do so or where necessary to enforce our rights.

5. How long do we keep your information for?

We hold personal information for different purposes and the length of time we keep your information will vary depending on the services or products we are providing. We will only keep your data for a reasonable period of time, which is based on the purpose for which we are using your data. Once that purpose has been fulfilled, we will securely delete your data or anonymise your information (so that we, or anyone else, can no longer tell that data relates to you) unless we are required to retain the data longer for legal, tax or accounting reasons.

To determine the period we store personal information, we always stick to these principles:

• we will only keep your information for as long as we need to, and
• we think about what type of information it is, the amount collected, how sensitive or intrusive it might be and any legal requirements.

The table below sets out in more detail the periods for which we hold certain types of personal information.

Type of personal information. How long we keep it for

Personal information that allows you to stay logged into the website1 year

Personal information that allows you to stay logged into the app Until the app is updated or uninstalled

Personal information that relates to your activity whilst in the app4 years

Personal information kept on our customer relationship manager database (including personal data related to competitions, ticketing, bingo and dating) 3 years

Personal information relating to entries to our premium rate competitions (i.e. when you text in to our competitions) 2 years

6. Your rights in relation to how we use your personal information.

Data Protection laws give you certain rights in respect of your personal information. Please contact us using the contact details below if you wish to exercise any of your data rights.

You have the following rights:

· Right to be Informed

You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we’re providing you with the information in this Privacy Policy.

· Right to rectification

You have the right to have your personal information corrected if it is inaccurate or incomplete. You can also correct personal information yourself if you have registered with us via an account on one or more of our websites.

· Right of access

You have the right to obtain a copy of your personal information and certain other information about the processing we undertake (similar to the information set out in this Privacy Policy). This is referred to as a data subject access request.

· Right of erasure

You have the right of erasure (also known as the ‘right to be forgotten’) which allows you to request the deletion or removal of your personal information where there is no compelling reason for us to continue processing it. This right is not absolute, and there are circumstances where we may need to continue processing your data despite a request for erasure.

· Right to object and opt-out of marketing

You have the right to object to certain types of processing of your personal information. This includes the right to object to direct marketing. You can exercise your right to opt-out of further direct marketing when you receive such communications from us (via the ‘unsubscribe’ option we include in each email or you can contact us directly.

· Right to portability

You have the right to receive certain personal information from us in a commonly used electronic format (such as a Microsoft Excel file) so that this personal information can be used in a different service.

· Right to restrict processing

You have the right to restrict or ‘block’ the use of your information in certain circumstances such as when you think your data rights outweigh our legitimate interests in the processing of your data. When you exercise this right, we can still store your information but cannot undertake further processing.

· The right to withdraw consent

If you have given your consent to anything we do with your personal information, you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal information with your consent up to that point is unlawful).

If you wish to submit a request in relation to any of your rights above, please contact us at:

Please note you may be asked to supply us with proof of identity and other additional information before we will be able to provide you with a response. We aim to respond within one month of receiving your request or identifying information (if required), and we will let you know if we anticipate your request taking any longer.

While we usually act on requests, we can refuse to do so (or may charge a reasonable fee to cover our administrative expenses) where you make baseless, excessive or repeated requests or ask us for further copies of information we have already provided.

7. Contact Us and Complaints

If you do have any concerns, we would like you to give us the opportunity to know about them so we would encourage you to contact us first so we can help you. For a query or complaint, please email or write to our Data Protection Officer at

If you do not think we are handling your personal information adequately, you have the right to lodge a complaint with the UK privacy regulator, the Information Commissioner’s Office. For further information, including contact details, please visit

8. Changes to Privacy Policy

This Privacy Policy will be amended from time to time if we make any changes in the way that we collect, store and use personal information. Where these changes are significant or we think you need to be aware of them, we will take steps to notify you of the change

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