Bus Advertising | Train Station Advertising | Billboard Advertising | Website & Mobile App Building
94%
CAMPAIGN RENTENTION
12M+
DAILY
IMPRESSIONS
250+
STRATEGIC
LOCATIONS
24/7
DIGITAL
MONITORING
The cost of UK billboard advertising is often seen as expensive and only for brands with large budgets. This is not the case. At PML Digital London, we aim to make our advertising formats accessible and affordable for businesses.
​
Our cheapest prices start from £100 per day* depending on the format you choose, the campaign location or bus routes, and the length of the campaign. The recommended minimum campaign spend is £5,000 + 20% VAT, payable on the total cost of the campaign.
​
Below is a UK cost guide to help you plan your company’s advertising campaign. Prices may vary depending on location, setup costs, production costs, campaign period, and the specific sites used.
​
There may also be printing costs for traditional formats (excluding digital boards) and the cost of producing graphics or artwork if you do not already have your own designer.
​
Choosing the right campaign format is important for reaching and engaging your target audience, managing your marketing budget, and delivering a clear message. It also helps measure the success of your campaign, allows flexibility during the campaign, and strengthens your brand’s visibility and positioning.
Location
Selecting the right location for any campaigns is essential for reaching the right audience, and ensuring cost-effective use of resources. ​
​
Format
Identifying the right campaign format is vital for effectively reaching and engaging your target audience, optimizing your marketing budget, and delivering a consistent message.​​ ​
Duration
The allocation of a minimum of two weeks window on any campaigns is essential for maximizing reach, engagement, and impact. ​​
Budget
​For small and medium-sized businesses looking to launch new advertising campaigns, a budget of £5,000 plus 20% VAT can be utilized effectively to achieve an ROI.
PREMIUM INVENTORY
Billboard Advertising Guide Rates
Real-time scheduling, zero production costs, and immediate campaign activation across prime locations.
Digital Billboard
From £250 per day
Digital Billboard
Sizes. Dimensions. Pricing.
Digital Billboard Size: 96 Sheets.
Cost: Between £250 to £750 per day.
Billboard Dimension: (L) 12m x (H) 3m
​Digital Billboard Size: 48 Sheets.
Cost: £190 to £590 per day.
Billboard Dimension: (L) 6m x (H) 3m
Poster Billboard
Sizes. Dimensions. Pricing.
Poster Billboard Size: 96 Sheets.
Cost: Between £190 to £800 per day.
Billboard Dimension: (L) 12m x (H) 3m
​Poster Billboard Size: 48 Sheets.
Cost: £100 - £600 per day.
Billboard Dimension: (L) 6m x (H) 3m
Poster Billboard
From £190 per day
Classic high-impact visibility for brand building. Available in massive 48-sheet and 96-sheet formats across major arterial routes.
Real-time scheduling, zero production costs, and immediate campaign activation across prime locations.
Digital Street Hub Billboard
From £105 per day
Digital Street Hub Billboard
Sizes. Dimensions. Pricing.
Digital Street Hub Size: 6 Sheets.
Cost: Between £105 to £450 per day.
Billboard Dimension: (W) 1.2m x (H) 1.8m
MOBILE DOMINACE
Bus Advertising Guide Rates
.png)
T-Sides
The premier bus format for high street visibility.
From £150 to £450 per day
Super Sides
Eye-level impact for pedestrians and drivers.
From £130 to £350 per day
Street Liners
Perfect for localized high-frequency targeting.
From £115 to £295 per day
Rears
Uninterrupted viewing for trailing motorists.
From £170 to £210 per day
TRANSIT HUBS
Train Station Advertising
Real-time scheduling, zero production costs, and immediate campaign activation across prime locations.
Train Station - Escalator Panels
From £105 per day
Train Station - Escalator Panels
Sizes. Dimensions. Pricing.
Cost: Between £105 to £290 per day.
NOTE
-
​Prices vary depending on your preferred campaign location.
-
Minimum campaign booking duration is 2 weeks
-
Minimum Panels: 10 LEPs -
-
Artwork printing cost will be need to be added depending on the quantity of boards your campaign will be displayed on.
-
There is a +20% vat to be added to all final fee
Train Station: 4 Sheets
Sizes. Dimensions. Pricing.
4 Sheet Cost: Between £125 to £250 per day.
Dimension: (W) 0.6m x (H) 0.9m
NOTE
-
Prices vary depending on your preferred campaign location.
-
Minimum campaign booking duration is 2 weeks
-
Minimum Panels: 20 panels for impact
-
Artwork printing cost will be need to be added depending on the quantity of boards your campaign will be displayed on.
-
There is a +20% vat to be added to all final fee
Train Station: 4 Sheets
From £125 per day
Classic high-impact visibility for brand building. Available in massive 48-sheet and 96-sheet formats across major arterial routes.
Real-time scheduling, zero production costs, and immediate campaign activation across prime locations.
Train Station - 6 Sheets
From £210 per day
Train Station - 6 Sheets
Sizes. Dimensions. Pricing.
Cost: Between £210 to £400 per day.
Dimension: (W) 1.2m x (H) 1.8m
NOTE
-
​Prices vary depending on your preferred campaign location.
-
Minimum campaign booking duration is 2 weeks
-
Minimum Panels: 10 LEPs -
-
Artwork printing cost will be need to be added depending on the quantity of boards your campaign will be displayed on.
-
There is a +20% vat to be added to all final fee
Train Station: Tracks Format
Sizes. Dimensions. Pricing.
48 Sheet Train Track
Cost: Between £450 to £1,200 per day
Dimension: (L) 6m x (H) 3m ​
NOTE
-
Prices vary depending on your preferred campaign location.
-
Minimum campaign booking duration is 2 weeks
-
Minimum Panels: 5 panels
-
Artwork printing cost will be need to be added depending on the quantity of boards your campaign will be displayed on.
-
There is a +20% vat to be added to all final fee
Train Station: Tracks Format
From £450 per day
Classic high-impact visibility for brand building. Available in massive 48-sheet and 96-sheet formats across major arterial routes.